diff --git a/group_vars/matrix_servers b/group_vars/matrix_servers
index 06ccd0952..6cd942170 100755
--- a/group_vars/matrix_servers
+++ b/group_vars/matrix_servers
@@ -843,6 +843,8 @@ matrix_appservice_irc_container_additional_networks_auto: |-
       ([] if matrix_addons_homeserver_container_network == '' else [matrix_addons_homeserver_container_network])
       +
       ([postgres_container_network] if (postgres_enabled and matrix_appservice_irc_database_hostname == postgres_connection_hostname and matrix_appservice_irc_container_network != postgres_container_network) else [])
+      +
+      [matrix_playbook_reverse_proxyable_services_additional_network] if (matrix_appservice_irc_container_labels_traefik_enabled and matrix_playbook_reverse_proxyable_services_additional_network) else []
     ) | unique
   }}
 
@@ -860,6 +862,11 @@ matrix_appservice_irc_database_hostname: "{{ postgres_connection_hostname if pos
 matrix_appservice_irc_database_password: "{{ '%s' | format(matrix_homeserver_generic_secret_key) | password_hash('sha512', 'as.irc.db', rounds=655555) | to_uuid }}"
 matrix_appservice_irc_database_container_network: "{{ postgres_container_network if postgres_enabled else '' }}"
 
+matrix_appservice_irc_container_labels_traefik_enabled: "{{ matrix_playbook_reverse_proxy_type in ['playbook-managed-traefik', 'other-traefik-container'] }}"
+matrix_appservice_irc_container_labels_traefik_docker_network: "{{ matrix_playbook_reverse_proxyable_services_additional_network }}"
+matrix_appservice_irc_container_labels_traefik_entrypoints: "{{ traefik_entrypoint_primary }}"
+matrix_appservice_irc_container_labels_traefik_tls_certResolver: "{{ traefik_certResolver_primary }}"
+
 ######################################################################
 #
 # /matrix-bridge-appservice-irc
diff --git a/roles/custom/matrix-bridge-appservice-irc/defaults/main.yml b/roles/custom/matrix-bridge-appservice-irc/defaults/main.yml
index 79eb7b426..f8662ab86 100644
--- a/roles/custom/matrix-bridge-appservice-irc/defaults/main.yml
+++ b/roles/custom/matrix-bridge-appservice-irc/defaults/main.yml
@@ -463,11 +463,16 @@ matrix_appservice_irc_ircService_servers: []  # noqa var-naming
 #         # Kick a Matrix user from ALL rooms if they choose to QUIT the IRC network.
 #         userQuit: true
 
-# Controls whether the matrix-appservice-discord container exposes its HTTP port (tcp/9999 in the container).
+# Controls whether the matrix-appservice-irc container exposes its HTTP port (tcp/9999 in the container).
 #
 # Takes an "<ip>:<port>" or "<port>" value (e.g. "127.0.0.1:9999"), or empty string to not expose.
 matrix_appservice_irc_container_http_host_bind_port: ''
 
+# Controls whether the matrix-appservice-irc container exposes its media proxy HTTP port (tcp/11111 in the container).
+#
+# Takes an "<ip>:<port>" or "<port>" value (e.g. "127.0.0.1:11111"), or empty string to not expose.
+matrix_appservice_irc_container_media_proxy_host_bind_port: ''
+
 matrix_appservice_irc_container_network: ""
 
 matrix_appservice_irc_container_additional_networks: "{{ matrix_appservice_irc_container_additional_networks_auto + matrix_appservice_irc_container_additional_networks_custom }}"
@@ -477,6 +482,24 @@ matrix_appservice_irc_container_additional_networks_custom: []
 # A list of extra arguments to pass to the container
 matrix_appservice_irc_container_extra_arguments: []
 
+# matrix_appservice_irc_container_labels_traefik_enabled controls whether labels to assist a Traefik reverse-proxy will be attached to the container.
+# To inject your own other container labels, see `matrix_appservice_irc_container_labels_additional_labels`.
+matrix_appservice_irc_container_labels_traefik_enabled: "{{ matrix_playbook_reverse_proxy_type in ['playbook-managed-traefik', 'other-traefik-container'] }}"
+matrix_appservice_irc_container_labels_traefik_docker_network: "{{ matrix_playbook_reverse_proxyable_services_additional_network }}"
+matrix_appservice_irc_container_labels_traefik_entrypoints: "{{ traefik_entrypoint_primary }}"
+matrix_appservice_irc_container_labels_traefik_tls_certResolver: "{{ traefik_certResolver_primary }}"
+
+# Controls whether Traefik labels for the media proxy will be applied
+matrix_appservice_irc_container_labels_media_proxy_enabled: true
+matrix_appservice_irc_container_labels_media_proxy_traefik_rule: "Host(`{{ matrix_domain }}`) && PathPrefix(`/irc/`)"
+matrix_appservice_irc_container_labels_media_proxy_traefik_priority: 2000
+matrix_appservice_irc_container_labels_media_proxy_traefik_entrypoints: "{{ matrix_appservice_irc_container_labels_traefik_entrypoints }}"
+matrix_appservice_irc_container_labels_media_proxy_traefik_tls: "{{ matrix_appservice_irc_container_labels_media_proxy_traefik_entrypoints != 'web' }}"
+matrix_appservice_irc_container_labels_media_proxy_traefik_tls_certResolver: "{{ matrix_appservice_irc_container_labels_traefik_tls_certResolver }}"
+
+# matrix-appservice-irc container additional labels
+matrix_appservice_irc_container_labels_additional_labels: ''
+
 # List of systemd services that matrix-appservice-irc.service depends on.
 matrix_appservice_irc_systemd_required_services_list: "{{ matrix_appservice_irc_systemd_required_services_list_default + matrix_appservice_irc_systemd_required_services_list_auto + matrix_appservice_irc_systemd_required_services_list_custom }}"
 matrix_appservice_irc_systemd_required_services_list_default: "{{ [devture_systemd_docker_base_docker_service_name] if devture_systemd_docker_base_docker_service_name else [] }}"
diff --git a/roles/custom/matrix-bridge-appservice-irc/tasks/setup_install.yml b/roles/custom/matrix-bridge-appservice-irc/tasks/setup_install.yml
index 8562e7fd3..a38f7df11 100644
--- a/roles/custom/matrix-bridge-appservice-irc/tasks/setup_install.yml
+++ b/roles/custom/matrix-bridge-appservice-irc/tasks/setup_install.yml
@@ -121,6 +121,14 @@
     owner: "{{ matrix_user_name }}"
     group: "{{ matrix_group_name }}"
 
+- name: Ensure Matrix Appservice IRC labels file installed
+  ansible.builtin.template:
+    src: "{{ role_path }}/templates/labels.j2"
+    dest: "{{ matrix_appservice_irc_base_path }}/labels"
+    mode: 0644
+    owner: "{{ matrix_user_name }}"
+    group: "{{ matrix_group_name }}"
+
 - name: Generate Appservice IRC passkey if it doesn't exist
   ansible.builtin.shell:
     cmd: "{{ matrix_host_command_openssl }} genpkey -out {{ matrix_appservice_irc_data_path }}/passkey.pem -outform PEM -algorithm RSA -pkeyopt rsa_keygen_bits:2048"
diff --git a/roles/custom/matrix-bridge-appservice-irc/templates/labels.j2 b/roles/custom/matrix-bridge-appservice-irc/templates/labels.j2
new file mode 100644
index 000000000..c1308b8b1
--- /dev/null
+++ b/roles/custom/matrix-bridge-appservice-irc/templates/labels.j2
@@ -0,0 +1,43 @@
+{#
+SPDX-FileCopyrightText: 2025 Jade Ellis
+
+SPDX-License-Identifier: AGPL-3.0-or-later
+#}
+
+{% if matrix_appservice_irc_container_labels_traefik_enabled and matrix_appservice_irc_container_labels_media_proxy_enabled %}
+traefik.enable=true
+
+{% if matrix_appservice_irc_container_labels_traefik_docker_network %}
+traefik.docker.network={{ matrix_appservice_irc_container_labels_traefik_docker_network }}
+{% endif %}
+
+traefik.http.services.matrix-appservice-irc-media-proxy.loadbalancer.server.port={{ matrix_appservice_irc_homeserver_media_bind_port }}
+
+############################################################
+#                                                          #
+# IRC Bridge Media Proxy                                   #
+#                                                          #
+############################################################
+
+traefik.http.routers.matrix-appservice-irc-media-proxy.rule={{ matrix_appservice_irc_container_labels_media_proxy_traefik_rule }}
+
+{% if matrix_appservice_irc_container_labels_media_proxy_traefik_priority | int > 0 %}
+traefik.http.routers.matrix-appservice-irc-media-proxy.priority={{ matrix_appservice_irc_container_labels_media_proxy_traefik_priority }}
+{% endif %}
+
+traefik.http.routers.matrix-appservice-irc-media-proxy.service=matrix-appservice-irc-media-proxy
+traefik.http.routers.matrix-appservice-irc-media-proxy.entrypoints={{ matrix_appservice_irc_container_labels_media_proxy_traefik_entrypoints }}
+
+traefik.http.routers.matrix-appservice-irc-media-proxy.tls={{ matrix_appservice_irc_container_labels_media_proxy_traefik_tls | to_json }}
+{% if matrix_appservice_irc_container_labels_media_proxy_traefik_tls %}
+traefik.http.routers.matrix-appservice-irc-media-proxy.tls.certResolver={{ matrix_appservice_irc_container_labels_media_proxy_traefik_tls_certResolver }}
+{% endif %}
+
+############################################################
+#                                                          #
+# /IRC Bridge Media Proxy                                  #
+#                                                          #
+############################################################
+{% endif %}
+
+{{ matrix_appservice_irc_container_labels_additional_labels }}
diff --git a/roles/custom/matrix-bridge-appservice-irc/templates/systemd/matrix-appservice-irc.service.j2 b/roles/custom/matrix-bridge-appservice-irc/templates/systemd/matrix-appservice-irc.service.j2
index aa26ff78b..93d533580 100644
--- a/roles/custom/matrix-bridge-appservice-irc/templates/systemd/matrix-appservice-irc.service.j2
+++ b/roles/custom/matrix-bridge-appservice-irc/templates/systemd/matrix-appservice-irc.service.j2
@@ -26,8 +26,12 @@ ExecStartPre={{ devture_systemd_docker_base_host_command_docker }} create \
 			{% if matrix_appservice_irc_container_http_host_bind_port %}
 			-p {{ matrix_appservice_irc_container_http_host_bind_port }}:9999 \
 			{% endif %}
+			{% if matrix_appservice_irc_container_media_proxy_host_bind_port %}
+			-p {{ matrix_appservice_irc_container_media_proxy_host_bind_port }}:{{ matrix_appservice_irc_homeserver_media_bind_port }} \
+			{% endif %}
 			--mount type=bind,src={{ matrix_appservice_irc_config_path }},dst=/config \
 			--mount type=bind,src={{ matrix_appservice_irc_data_path }},dst=/data \
+			--label-file={{ matrix_appservice_irc_base_path }}/labels \
 			{% for arg in matrix_appservice_irc_container_extra_arguments %}
 			{{ arg }} \
 			{% endfor %}