diff --git a/group_vars/matrix_servers b/group_vars/matrix_servers
index 3eacacc98..b19eb9d7f 100755
--- a/group_vars/matrix_servers
+++ b/group_vars/matrix_servers
@@ -862,6 +862,8 @@ matrix_appservice_irc_database_hostname: "{{ postgres_connection_hostname if pos
 matrix_appservice_irc_database_password: "{{ '%s' | format(matrix_homeserver_generic_secret_key) | password_hash('sha512', 'as.irc.db', rounds=655555) | to_uuid }}"
 matrix_appservice_irc_database_container_network: "{{ postgres_container_network if postgres_enabled else '' }}"
 
+matrix_appservice_irc_ircService_mediaProxy_publicUrl_scheme: "{{ 'https' if matrix_playbook_ssl_enabled else 'http' }}"  # noqa var-naming
+
 matrix_appservice_irc_container_labels_traefik_enabled: "{{ matrix_playbook_reverse_proxy_type in ['playbook-managed-traefik', 'other-traefik-container'] }}"
 matrix_appservice_irc_container_labels_traefik_docker_network: "{{ matrix_playbook_reverse_proxyable_services_additional_network }}"
 matrix_appservice_irc_container_labels_traefik_entrypoints: "{{ traefik_entrypoint_primary }}"
diff --git a/roles/custom/matrix-bridge-appservice-irc/defaults/main.yml b/roles/custom/matrix-bridge-appservice-irc/defaults/main.yml
index f5b269893..5aad5204d 100644
--- a/roles/custom/matrix-bridge-appservice-irc/defaults/main.yml
+++ b/roles/custom/matrix-bridge-appservice-irc/defaults/main.yml
@@ -50,8 +50,10 @@ matrix_appservice_irc_homeserver_domain: '{{ matrix_domain }}'
 
 # ircService.mediaProxy configuration for serving publicly accessible URLs to authenticated Matrix media
 matrix_appservice_irc_ircService_mediaProxy_bindPort: 11111  # noqa var-naming
+matrix_appservice_irc_ircService_mediaProxy_publicUrl_scheme: https  # noqa var-naming
 matrix_appservice_irc_ircService_mediaProxy_publicUrl_hostname: '{{ matrix_server_fqn_matrix }}'  # noqa var-naming
 matrix_appservice_irc_ircService_mediaProxy_publicUrl_pathPrefix: '/irc/'  # noqa var-naming
+matrix_appservice_irc_ircService_mediaProxy_publicUrl: "{{ matrix_appservice_irc_ircService_mediaProxy_publicUrl_scheme }}://{{ matrix_appservice_irc_ircService_mediaProxy_publicUrl_hostname }}{{ matrix_appservice_irc_ircService_mediaProxy_publicUrl_pathPrefix }}"  # noqa var-naming
 
 matrix_appservice_irc_homeserver_enablePresence: true  # noqa var-naming
 matrix_appservice_irc_appservice_address: 'http://matrix-appservice-irc:9999'
diff --git a/roles/custom/matrix-bridge-appservice-irc/templates/config.yaml.j2 b/roles/custom/matrix-bridge-appservice-irc/templates/config.yaml.j2
index dbe86042b..363ac9a1b 100644
--- a/roles/custom/matrix-bridge-appservice-irc/templates/config.yaml.j2
+++ b/roles/custom/matrix-bridge-appservice-irc/templates/config.yaml.j2
@@ -143,7 +143,7 @@ ircService:
     # The port for the media proxy to listen on
     bindPort: {{ matrix_appservice_irc_ircService_mediaProxy_bindPort | to_json }}
     # The publicly accessible URL to the media proxy
-    publicUrl: "https://{{ matrix_appservice_irc_ircService_mediaProxy_publicUrl_hostname }}{{ matrix_appservice_irc_ircService_mediaProxy_publicUrl_pathPrefix }}"
+    publicUrl: {{ matrix_appservice_irc_ircService_mediaProxy_publicUrl | to_json }}
 
 # Options here are generally only applicable to large-scale bridges and may have
 # consequences greater than other options in this configuration file.