We'd be adding integration with an internal Traefik entrypoint
(`matrix_playbook_internal_matrix_client_api_traefik_entrypoint`),
so renaming helps disambiguate things.

There's no need for deperecation tasks, because the old names
have only been part of this `bye-bye-nginx-proxy` branch and not used by
anyone publicly.

This also adds labels for Synapse. Support for other homeservers and
components will be added later.

This paves the way for installing other roles into `roles/galaxy` using `ansible-galaxy`,
similar to how it's done in:

- https://github.com/spantaleev/gitea-docker-ansible-deploy
- https://github.com/spantaleev/nextcloud-docker-ansible-deploy

In the near future, we'll be removing a lot of the shared role code from here
and using upstream roles for it. Some of the core `matrix-*` roles have
already been extracted out into other reusable roles:

- https://github.com/devture/com.devture.ansible.role.postgres
- https://github.com/devture/com.devture.ansible.role.systemd_docker_base
- https://github.com/devture/com.devture.ansible.role.timesync
- https://github.com/devture/com.devture.ansible.role.vars_preserver
- https://github.com/devture/com.devture.ansible.role.playbook_runtime_messages
- https://github.com/devture/com.devture.ansible.role.playbook_help

We just need to migrate to those.