Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/716

This patch makes us use more fully-qualified container image names
(either prefixed with docker.io/ or with localhost/).

The latter happens when self-building is enabled.

We've recently had issues where if an image was removed manually
and the service was restarted (making `docker run` fetch it from Docker Hub, etc.),
we'd end up with a pulled image, even though we're aiming for a self-built one.
Re-running the playbook would then not do a rebuild, because:
- the image with that name already exists (even though it's something
else)
- we sometimes had conditional logic where we'd build only if the git
repo changed

By explicitly changing the name of the images (prefixing with localhost/),
we avoid such confusion and the possibility that we'd automatically pul something
which is not what we expect.

Also, I've removed that condition where building would happen on git
changes only. We now always build (unless an image with that name
already exists). We just force-build when the git repo changes.

It adds support for a new `DISABLE_SENDER_VERIFICATION` environment
variable that can be used to disable verification of sender addresses.

It doesn't matter for us, but we upgrade to keep up with latest.

Note: https://www.us-cert.gov/ncas/current-activity/2019/06/13/Exim-Releases-Security-Patches

That said, I don't believe we've been affected.
Not in a bad way at least, because:
- we run exim as non-root and capabilities dropped
- we run exim in a private Docker network with known trusted relayers
(Synapse and mxisd)

We do use some `:latest` images by default for the following services:
- matrix-dimension
- Goofys (in the matrix-synapse role)
- matrix-bridge-appservice-irc
- matrix-bridge-appservice-discord
- matrix-bridge-mautrix-facebook
- matrix-bridge-mautrix-whatsapp

It's terribly unfortunate that those software projects don't release
anything other than `:latest`, but that's how it is for now.

Updating that software requires that users manually do `docker pull`
on the server. The playbook didn't force-repull images that it already
had.

With this patch, it starts doing so. Any image tagged `:latest` will be
force re-pulled by the playbook every time it's executed.

It should be noted that even though we ask the `docker_image` module to
force-pull, it only reports "changed" when it actually pulls something
new. This is nice, because it lets people know exactly when something
gets updated, as opposed to giving the indication that it's always
updating the images (even though it isn't).

This makes all containers (except mautrix-telegram and
mautrix-whatsapp), start as a non-root user.

We do this, because we don't trust some of the images.
In any case, we'd rather not trust ALL images and avoid giving
`root` access at all. We can't be sure they would drop privileges
or what they might do before they do it.

Because Postfix doesn't support running as non-root,
it had to be replaced by an Exim mail server.

The matrix-nginx-proxy nginx container image is patched up
(by replacing its main configuration) so that it can work as non-root.
It seems like there's no other good image that we can use and that is up-to-date
(https://hub.docker.com/r/nginxinc/nginx-unprivileged is outdated).

Likewise for riot-web (https://hub.docker.com/r/bubuntux/riot-web/),
we patch it up ourselves when starting (replacing the main nginx
configuration).
Ideally, it would be fixed upstream so we can simplify.

With this change, the following roles are now only dependent
on the minimal `matrix-base` role:
- `matrix-corporal`
- `matrix-coturn`
- `matrix-mailer`
- `matrix-mxisd`
- `matrix-postgres`
- `matrix-riot-web`
- `matrix-synapse`

The `matrix-nginx-proxy` role still does too much and remains
dependent on the others.

Wiring up the various (now-independent) roles happens
via a glue variables file (`group_vars/matrix-servers`).
It's triggered for all hosts in the `matrix-servers` group.

According to Ansible's rules of priority, we have the following
chain of inclusion/overriding now:
- role defaults (mostly empty or good for independent usage)
- playbook glue variables (`group_vars/matrix-servers`)
- inventory host variables (`inventory/host_vars/matrix.<your-domain>`)

All roles default to enabling their main component
(e.g. `matrix_mxisd_enabled: true`, `matrix_riot_web_enabled: true`).
Reasoning: if a role is included in a playbook (especially separately,
in another playbook), it should "work" by default.

Our playbook disables some of those if they are not generally useful
(e.g. `matrix_corporal_enabled: false`).

As suggested in #63 (Github issue), splitting the
playbook's logic into multiple roles will be beneficial for
maintainability.

This patch realizes this split. Still, some components
affect others, so the roles are not really independent of one
another. For example:
- disabling mxisd (`matrix_mxisd_enabled: false`), causes Synapse
and riot-web to reconfigure themselves with other (public)
Identity servers.

- enabling matrix-corporal (`matrix_corporal_enabled: true`) affects
how reverse-proxying (by `matrix-nginx-proxy`) is done, in order to
put matrix-corporal's gateway server in front of Synapse

We may be able to move away from such dependencies in the future,
at the expense of a more complicated manual configuration, but
it's probably not worth sacrificing the convenience we have now.

As part of this work, the way we do "start components" has been
redone now to use a loop, as suggested in #65 (Github issue).
This should make restarting faster and more reliable.