We were referencing them from `group_vars/matrix_servers` since
recently, but there were no such variables and they weren't being put to
use.

This is both for consistency with 93cc71cb69976c
and for making things more obvious.

This config change follows:

  https://github.com/turt2live/matrix-dimension/blob/master/docs/unfederated.md

Discussed in #282 (Github Issue).

We do use some `:latest` images by default for the following services:
- matrix-dimension
- Goofys (in the matrix-synapse role)
- matrix-bridge-appservice-irc
- matrix-bridge-appservice-discord
- matrix-bridge-mautrix-facebook
- matrix-bridge-mautrix-whatsapp

It's terribly unfortunate that those software projects don't release
anything other than `:latest`, but that's how it is for now.

Updating that software requires that users manually do `docker pull`
on the server. The playbook didn't force-repull images that it already
had.

With this patch, it starts doing so. Any image tagged `:latest` will be
force re-pulled by the playbook every time it's executed.

It should be noted that even though we ask the `docker_image` module to
force-pull, it only reports "changed" when it actually pulls something
new. This is nice, because it lets people know exactly when something
gets updated, as opposed to giving the indication that it's always
updating the images (even though it isn't).

Fixes #171 (Github Issue).

Media is pulled from client side, so we specify external Matrix DNS name as mediaUrl

It's been reported that YAML parsing errors
would occur on certain Ansible/Python combinations for some reason.

It appears that a bare `{{ matrix_dimension_admins }}` would sometimes
yield things like `[u'@user:domain.com', ..]` (note the `u` string prefix).

To prevent such problems, we now explicitly serialize with `|to_json`.