This paves the way for installing other roles into `roles/galaxy` using `ansible-galaxy`,
similar to how it's done in:

- https://github.com/spantaleev/gitea-docker-ansible-deploy
- https://github.com/spantaleev/nextcloud-docker-ansible-deploy

In the near future, we'll be removing a lot of the shared role code from here
and using upstream roles for it. Some of the core `matrix-*` roles have
already been extracted out into other reusable roles:

- https://github.com/devture/com.devture.ansible.role.postgres
- https://github.com/devture/com.devture.ansible.role.systemd_docker_base
- https://github.com/devture/com.devture.ansible.role.timesync
- https://github.com/devture/com.devture.ansible.role.vars_preserver
- https://github.com/devture/com.devture.ansible.role.playbook_runtime_messages
- https://github.com/devture/com.devture.ansible.role.playbook_help

We just need to migrate to those.

This allows people to augment the Synapse image with custom tools and
addons without having to rebuild it from scratch.

If customizations are enabled, the playbook will build a new
`localhost/matrixdotorg/synapse:VERSION-customized` image
on top of the default one (`FROM matrixdotorg/synapse:VERSION`)
and with custom Dockerfile build steps.

For servers that self-build the Synapse image, the Synapse image will be
built first, before proceding to extend it the same way.

In the future, we'll also have easy to enable Dockerfile build steps
for modules that the playbook supports.