The Docker 19.04 -> 20.10 upgrade contains the following change
in `/usr/lib/systemd/system/docker.service`:

```
-BindsTo=containerd.service
-After=network-online.target firewalld.service containerd.service
+After=network-online.target firewalld.service containerd.service multi-user.target
-Requires=docker.socket
+Requires=docker.socket containerd.service
Wants=network-online.target
```

The `multi-user.target` requirement in `After` seems to be in conflict
with our `WantedBy=multi-user.target` and `After=docker.service` /
`Requires=docker.service` definitions, causing the following error on
startup for all of our systemd services:

> Job matrix-synapse.service/start deleted to break ordering cycle starting with multi-user.target/start

A workaround which appears to work is to add `DefaultDependencies=no`
to all of our services.

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/716

This patch makes us use more fully-qualified container image names
(either prefixed with docker.io/ or with localhost/).

The latter happens when self-building is enabled.

We've recently had issues where if an image was removed manually
and the service was restarted (making `docker run` fetch it from Docker Hub, etc.),
we'd end up with a pulled image, even though we're aiming for a self-built one.
Re-running the playbook would then not do a rebuild, because:
- the image with that name already exists (even though it's something
else)
- we sometimes had conditional logic where we'd build only if the git
repo changed

By explicitly changing the name of the images (prefixing with localhost/),
we avoid such confusion and the possibility that we'd automatically pul something
which is not what we expect.

Also, I've removed that condition where building would happen on git
changes only. We now always build (unless an image with that name
already exists). We just force-build when the git repo changes.