Fixes #257 (Github Issue)

We do use some `:latest` images by default for the following services:
- matrix-dimension
- Goofys (in the matrix-synapse role)
- matrix-bridge-appservice-irc
- matrix-bridge-appservice-discord
- matrix-bridge-mautrix-facebook
- matrix-bridge-mautrix-whatsapp

It's terribly unfortunate that those software projects don't release
anything other than `:latest`, but that's how it is for now.

Updating that software requires that users manually do `docker pull`
on the server. The playbook didn't force-repull images that it already
had.

With this patch, it starts doing so. Any image tagged `:latest` will be
force re-pulled by the playbook every time it's executed.

It should be noted that even though we ask the `docker_image` module to
force-pull, it only reports "changed" when it actually pulls something
new. This is nice, because it lets people know exactly when something
gets updated, as opposed to giving the indication that it's always
updating the images (even though it isn't).

Fixes #69 (Github Issue)

With this change, the following roles are now only dependent
on the minimal `matrix-base` role:
- `matrix-corporal`
- `matrix-coturn`
- `matrix-mailer`
- `matrix-mxisd`
- `matrix-postgres`
- `matrix-riot-web`
- `matrix-synapse`

The `matrix-nginx-proxy` role still does too much and remains
dependent on the others.

Wiring up the various (now-independent) roles happens
via a glue variables file (`group_vars/matrix-servers`).
It's triggered for all hosts in the `matrix-servers` group.

According to Ansible's rules of priority, we have the following
chain of inclusion/overriding now:
- role defaults (mostly empty or good for independent usage)
- playbook glue variables (`group_vars/matrix-servers`)
- inventory host variables (`inventory/host_vars/matrix.<your-domain>`)

All roles default to enabling their main component
(e.g. `matrix_mxisd_enabled: true`, `matrix_riot_web_enabled: true`).
Reasoning: if a role is included in a playbook (especially separately,
in another playbook), it should "work" by default.

Our playbook disables some of those if they are not generally useful
(e.g. `matrix_corporal_enabled: false`).

As suggested in #63 (Github issue), splitting the
playbook's logic into multiple roles will be beneficial for
maintainability.

This patch realizes this split. Still, some components
affect others, so the roles are not really independent of one
another. For example:
- disabling mxisd (`matrix_mxisd_enabled: false`), causes Synapse
and riot-web to reconfigure themselves with other (public)
Identity servers.

- enabling matrix-corporal (`matrix_corporal_enabled: true`) affects
how reverse-proxying (by `matrix-nginx-proxy`) is done, in order to
put matrix-corporal's gateway server in front of Synapse

We may be able to move away from such dependencies in the future,
at the expense of a more complicated manual configuration, but
it's probably not worth sacrificing the convenience we have now.

As part of this work, the way we do "start components" has been
redone now to use a loop, as suggested in #65 (Github issue).
This should make restarting faster and more reliable.

fixes #62

The long-deprecated (since Ansible 2.4) use of include is
no more.

We've had that logic in 2 places so far, leading to duplication
and a maintenance burden.

In the future, we'll also have an import-postgres feature,
which will also need Postgres version detection,
leading to more benefit from that logic being reusable.

Pretty much all variables live in their own `matrix_<whatever>`
prefix now and are grouped closer together in the default
variables file (`roles/matrix-server/defaults/main.yml`).

Since cbee084ac19b6, this playbook supports Postgres 10.x,
but keeps existing Postgres-9.x installs on 9.x.

This playbook can now also be ran with `--tags=upgrade-postgres`
to make it upgrade from Postgres 9.x to 10.x (or other versions
in the future).

This playbook just tries to avoid trying to setup a Postgres 10
database with existing 9.x files, as that makes Postgres complain.

Due to this, existing installs (still on 9.x) are detected
and left on Postgres 9.x.
They need to be upgraded to Postgres 10.x manually.

Moving keeps everything in the /matrix directory, so that we
wouldn't contaminate anything else on the system or risk
clashing with something else.

Also retrieving certificates separately for the Riot and Matrix domains,
which should help in multiple ways:

- allows them to be very different (completely separate base domain..)

- allows for Riot to be disabled for the playbook some time later
  and still have the code not break