We do use some `:latest` images by default for the following services:
- matrix-dimension
- Goofys (in the matrix-synapse role)
- matrix-bridge-appservice-irc
- matrix-bridge-appservice-discord
- matrix-bridge-mautrix-facebook
- matrix-bridge-mautrix-whatsapp

It's terribly unfortunate that those software projects don't release
anything other than `:latest`, but that's how it is for now.

Updating that software requires that users manually do `docker pull`
on the server. The playbook didn't force-repull images that it already
had.

With this patch, it starts doing so. Any image tagged `:latest` will be
force re-pulled by the playbook every time it's executed.

It should be noted that even though we ask the `docker_image` module to
force-pull, it only reports "changed" when it actually pulls something
new. This is nice, because it lets people know exactly when something
gets updated, as opposed to giving the indication that it's always
updating the images (even though it isn't).

Fixes #69 (Github Issue)

This makes all containers (except mautrix-telegram and
mautrix-whatsapp), start as a non-root user.

We do this, because we don't trust some of the images.
In any case, we'd rather not trust ALL images and avoid giving
`root` access at all. We can't be sure they would drop privileges
or what they might do before they do it.

Because Postfix doesn't support running as non-root,
it had to be replaced by an Exim mail server.

The matrix-nginx-proxy nginx container image is patched up
(by replacing its main configuration) so that it can work as non-root.
It seems like there's no other good image that we can use and that is up-to-date
(https://hub.docker.com/r/nginxinc/nginx-unprivileged is outdated).

Likewise for riot-web (https://hub.docker.com/r/bubuntux/riot-web/),
we patch it up ourselves when starting (replacing the main nginx
configuration).
Ideally, it would be fixed upstream so we can simplify.

As suggested in #63 (Github issue), splitting the
playbook's logic into multiple roles will be beneficial for
maintainability.

This patch realizes this split. Still, some components
affect others, so the roles are not really independent of one
another. For example:
- disabling mxisd (`matrix_mxisd_enabled: false`), causes Synapse
and riot-web to reconfigure themselves with other (public)
Identity servers.

- enabling matrix-corporal (`matrix_corporal_enabled: true`) affects
how reverse-proxying (by `matrix-nginx-proxy`) is done, in order to
put matrix-corporal's gateway server in front of Synapse

We may be able to move away from such dependencies in the future,
at the expense of a more complicated manual configuration, but
it's probably not worth sacrificing the convenience we have now.

As part of this work, the way we do "start components" has been
redone now to use a loop, as suggested in #65 (Github issue).
This should make restarting faster and more reliable.

The new container image is about 20x smaller in size, faster to start up, etc.

This also fixes #26 (Github issue).

fixes #62

* Add default template file for homepage HTML
* Add default riot-web config options for homepage

Pretty much all variables live in their own `matrix_<whatever>`
prefix now and are grouped closer together in the default
variables file (`roles/matrix-server/defaults/main.yml`).