* add permalinkPrefix to riot-web config

* add feature to change default theme of riot-web via its config file

* remove matrix_riot_web_change_default_theme and provide sane default

This keeps the roles cleaner and more independent of matrix-base,
which may be important for people building their own playbook
out of the individual roles and not using the matrix-base role.

This adds into the Riot config.json the field
  'default_server_config.m.homeserver.server_name'
with, by default, the value of the playbook's 'matrix_domain' variable.

Riot displays this string in its login page and will now say 'Sign in to
your Matrix account on example.org' (the server name) instead of 'Sign
in ... on matrix.example.org' (the server domain-name).

This string can be configured by setting the playbook variable
  'matrix_riot_web_default_server_name'
to any string, so we can make Riot say for example 'Sign in ... on Our
Server'.

Switching to the official image (vectorim/riot-web) should ensure:
- there's less breakage, as it's maintained by the same team as riot-web
- there's fewer actors we need to trust
- we can upgrade riot-web faster, as newer versions should be released
on Docker hub at the same time riot-web releases are made

Fixes #71 (Github Issue).

We do use some `:latest` images by default for the following services:
- matrix-dimension
- Goofys (in the matrix-synapse role)
- matrix-bridge-appservice-irc
- matrix-bridge-appservice-discord
- matrix-bridge-mautrix-facebook
- matrix-bridge-mautrix-whatsapp

It's terribly unfortunate that those software projects don't release
anything other than `:latest`, but that's how it is for now.

Updating that software requires that users manually do `docker pull`
on the server. The playbook didn't force-repull images that it already
had.

With this patch, it starts doing so. Any image tagged `:latest` will be
force re-pulled by the playbook every time it's executed.

It should be noted that even though we ask the `docker_image` module to
force-pull, it only reports "changed" when it actually pulls something
new. This is nice, because it lets people know exactly when something
gets updated, as opposed to giving the indication that it's always
updating the images (even though it isn't).

Fixes #171 (Github Issue).