* add permalinkPrefix to riot-web config

* add feature to change default theme of riot-web via its config file

* remove matrix_riot_web_change_default_theme and provide sane default

This adds into the Riot config.json the field
  'default_server_config.m.homeserver.server_name'
with, by default, the value of the playbook's 'matrix_domain' variable.

Riot displays this string in its login page and will now say 'Sign in to
your Matrix account on example.org' (the server name) instead of 'Sign
in ... on matrix.example.org' (the server domain-name).

This string can be configured by setting the playbook variable
  'matrix_riot_web_default_server_name'
to any string, so we can make Riot say for example 'Sign in ... on Our
Server'.

This change makes no difference in itself, but is a pre-requisite for
adding the 'server name' config, and the old syntax is deprecated.

Fixes #71 (Github Issue).

I've not found this welcome bot to work at all in my previous attempts.
It would simply not reply, even though federation works.

It seems like this is also a potential privacy issue, as per
https://gist.github.com/maxidorius/5736fd09c9194b7a6dc03b6b8d7220d0

Use Jinja2 lstrip_blocks option in templates to ensure consistent
indentation in generated files.

This prevents Ansible from sometimes failing to decrypt vault variables

Fixes #83 (Github issue)

With this change, the following roles are now only dependent
on the minimal `matrix-base` role:
- `matrix-corporal`
- `matrix-coturn`
- `matrix-mailer`
- `matrix-mxisd`
- `matrix-postgres`
- `matrix-riot-web`
- `matrix-synapse`

The `matrix-nginx-proxy` role still does too much and remains
dependent on the others.

Wiring up the various (now-independent) roles happens
via a glue variables file (`group_vars/matrix-servers`).
It's triggered for all hosts in the `matrix-servers` group.

According to Ansible's rules of priority, we have the following
chain of inclusion/overriding now:
- role defaults (mostly empty or good for independent usage)
- playbook glue variables (`group_vars/matrix-servers`)
- inventory host variables (`inventory/host_vars/matrix.<your-domain>`)

All roles default to enabling their main component
(e.g. `matrix_mxisd_enabled: true`, `matrix_riot_web_enabled: true`).
Reasoning: if a role is included in a playbook (especially separately,
in another playbook), it should "work" by default.

Our playbook disables some of those if they are not generally useful
(e.g. `matrix_corporal_enabled: false`).

Riot-web parses integrations_widgets_urls as a list, thus causing it to incorrectly think Scalar widgets are non-Scalar and not passing the scalar token

As suggested in #63 (Github issue), splitting the
playbook's logic into multiple roles will be beneficial for
maintainability.

This patch realizes this split. Still, some components
affect others, so the roles are not really independent of one
another. For example:
- disabling mxisd (`matrix_mxisd_enabled: false`), causes Synapse
and riot-web to reconfigure themselves with other (public)
Identity servers.

- enabling matrix-corporal (`matrix_corporal_enabled: true`) affects
how reverse-proxying (by `matrix-nginx-proxy`) is done, in order to
put matrix-corporal's gateway server in front of Synapse

We may be able to move away from such dependencies in the future,
at the expense of a more complicated manual configuration, but
it's probably not worth sacrificing the convenience we have now.

As part of this work, the way we do "start components" has been
redone now to use a loop, as suggested in #65 (Github issue).
This should make restarting faster and more reliable.

Trying to:

- stay closer to naming in Synapse (autojoin -> auto_join)

- not create new variable namespaces (`matrix_homeserver_`),
when existing ones (`matrix_synapse_`) are more suitable

- allow `null` (`~`) values for `matrix_riot_web_welcome_user_id`

- render things like `auto_join_rooms` in `homeserver.yaml` more prettily

- fix breakage in `config.json` where `matrix_riot_web_roomdir_servers`
was rendered as YAML and not as JSON

- simplify code (especially in riot-web's `config.json`), which used
`if` statements that could have been omitted

- avoid changing comments in `homeserver.yaml` which are not ours,
so that we can keep closer to the configuration file generated by upstream

This playbook does not set up guest access in Synapse anyway,
so until the need comes (or someone asks for it), guest access
is removed from riot-web's UI too.

As for supporting custom URLs, this is also not something
that seems like it'd be useful to most deployments.