We expect `--tags=start` to handle systemd reloading, so we don't need
to do it manually each time we install/uninstall a .service file.

This paves the way for installing other roles into `roles/galaxy` using `ansible-galaxy`,
similar to how it's done in:

- https://github.com/spantaleev/gitea-docker-ansible-deploy
- https://github.com/spantaleev/nextcloud-docker-ansible-deploy

In the near future, we'll be removing a lot of the shared role code from here
and using upstream roles for it. Some of the core `matrix-*` roles have
already been extracted out into other reusable roles:

- https://github.com/devture/com.devture.ansible.role.postgres
- https://github.com/devture/com.devture.ansible.role.systemd_docker_base
- https://github.com/devture/com.devture.ansible.role.timesync
- https://github.com/devture/com.devture.ansible.role.vars_preserver
- https://github.com/devture/com.devture.ansible.role.playbook_runtime_messages
- https://github.com/devture/com.devture.ansible.role.playbook_help

We just need to migrate to those.

Signed-off-by: Sebastian Gumprich <github@gumpri.ch>

Related to https://github.com/spantaleev/matrix-docker-ansible-deploy/pull/1939

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/1749

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/1070

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/716

This patch makes us use more fully-qualified container image names
(either prefixed with docker.io/ or with localhost/).

The latter happens when self-building is enabled.

We've recently had issues where if an image was removed manually
and the service was restarted (making `docker run` fetch it from Docker Hub, etc.),
we'd end up with a pulled image, even though we're aiming for a self-built one.
Re-running the playbook would then not do a rebuild, because:
- the image with that name already exists (even though it's something
else)
- we sometimes had conditional logic where we'd build only if the git
repo changed

By explicitly changing the name of the images (prefixing with localhost/),
we avoid such confusion and the possibility that we'd automatically pul something
which is not what we expect.

Also, I've removed that condition where building would happen on git
changes only. We now always build (unless an image with that name
already exists). We just force-build when the git repo changes.