Since we'll likely have generic SQLite database importing
via [pgloader](https://pgloader.io/) for migrating bridge
databases from SQLite to Postgres, we'd rather avoid
calling the "import Synapse SQLite database" command
as just `--tags=import-sqlite-db`.

Similarly, for the media store, we'd like to mention that it's
related to Synapse as well.

We'd like to be more explicit, so as to be less confusing,
especially in light of other homeserver implementations
coming in the future.

Continuation of 1fca917ad1.

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/722

`-v` magically creates the source destination as a directory,
if it doesn't exist already. We'd like to avoid this magic
and the potential breakage that it might cause.

We'd rather fail while Docker tries to find things to `--mount`
than have it automatically create directories and fail anyway,
while having contaminated the filesystem.

There's a lot more `-v` instances remaining to be fixed later on.
This is just some start.

Things like `matrix_synapse_container_additional_volumes` and
`matrix_nginx_proxy_container_additional_volumes` were not changed to
use `--mount`, as options for each one are passed differently
(`ro` is `ro`, but `rw` doesn't exist and `slave` is `bind-propagation=slave`).
To avoid breaking people's custom volume mounts, we keep it as it is for now.

A deficiency with `--mount` is that it lacks the `z` option (SELinux
ownership changes), and some of our `-v` instances use that. I'm not
sure how supported SELinux is for us right now, but it might be,
and breaking that would not be a good idea.

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/716

This patch makes us use more fully-qualified container image names
(either prefixed with docker.io/ or with localhost/).

The latter happens when self-building is enabled.

We've recently had issues where if an image was removed manually
and the service was restarted (making `docker run` fetch it from Docker Hub, etc.),
we'd end up with a pulled image, even though we're aiming for a self-built one.
Re-running the playbook would then not do a rebuild, because:
- the image with that name already exists (even though it's something
else)
- we sometimes had conditional logic where we'd build only if the git
repo changed

By explicitly changing the name of the images (prefixing with localhost/),
we avoid such confusion and the possibility that we'd automatically pul something
which is not what we expect.

Also, I've removed that condition where building would happen on git
changes only. We now always build (unless an image with that name
already exists). We just force-build when the git repo changes.

Fixes #523 (Github Issue).

No migration steps should be required.

This should be a no-op, no migration necessary.

Fixes #424 (Github Issue).

Fixes #403 (Github Issue).

Related to #355.

Attempt at fixing #268 (Github Issue)

Fixes #255 (Github Issue).

We do use some `:latest` images by default for the following services:
- matrix-dimension
- Goofys (in the matrix-synapse role)
- matrix-bridge-appservice-irc
- matrix-bridge-appservice-discord
- matrix-bridge-mautrix-facebook
- matrix-bridge-mautrix-whatsapp

It's terribly unfortunate that those software projects don't release
anything other than `:latest`, but that's how it is for now.

Updating that software requires that users manually do `docker pull`
on the server. The playbook didn't force-repull images that it already
had.

With this patch, it starts doing so. Any image tagged `:latest` will be
force re-pulled by the playbook every time it's executed.

It should be noted that even though we ask the `docker_image` module to
force-pull, it only reports "changed" when it actually pulls something
new. This is nice, because it lets people know exactly when something
gets updated, as opposed to giving the indication that it's always
updating the images (even though it isn't).

This doesn't replace all usage of `-v`, but it's a start.

People sometimes troubleshoot by deleting files (especially bridge
config files). Restarting Synapse with a missing registration.yaml file
for a given bridge, causes the `-v
/something/registration.yaml:/something/registration.yaml:ro` option
to force-create `/something/registration.yaml` as a directory.

When a path that's provided to the `-v` option is missing, Docker
auto-creates that path as a directory.
This causes more breakage and confusion later on.

We'd rather fail, instead of magically creating directories.
Using `--mount`, instead of `-v` is the solution to this.

From Docker's documentation:

> When you use --mount with type=bind, the host-path must refer to an existing path on the host.
> The path will not be created for you and the service will fail with an error if the path does not exist.

Fixes #171 (Github Issue).