Pretty much all variables live in their own `matrix_<whatever>`
prefix now and are grouped closer together in the default
variables file (`roles/matrix-server/defaults/main.yml`).

Since cbee084ac19b6, this playbook supports Postgres 10.x,
but keeps existing Postgres-9.x installs on 9.x.

This playbook can now also be ran with `--tags=upgrade-postgres`
to make it upgrade from Postgres 9.x to 10.x (or other versions
in the future).

This playbook just tries to avoid trying to setup a Postgres 10
database with existing 9.x files, as that makes Postgres complain.

Due to this, existing installs (still on 9.x) are detected
and left on Postgres 9.x.
They need to be upgraded to Postgres 10.x manually.

Moving keeps everything in the /matrix directory, so that we
wouldn't contaminate anything else on the system or risk
clashing with something else.

Also retrieving certificates separately for the Riot and Matrix domains,
which should help in multiple ways:

- allows them to be very different (completely separate base domain..)

- allows for Riot to be disabled for the playbook some time later
  and still have the code not break