Use Jinja2 lstrip_blocks option in templates to ensure consistent
indentation in generated files.

Media is pulled from client side, so we specify external Matrix DNS name as mediaUrl

It's been reported that YAML parsing errors
would occur on certain Ansible/Python combinations for some reason.

It appears that a bare `{{ matrix_dimension_admins }}` would sometimes
yield things like `[u'@user:domain.com', ..]` (note the `u` string prefix).

To prevent such problems, we now explicitly serialize with `|to_json`.