Pretty much all variables live in their own `matrix_<whatever>`
prefix now and are grouped closer together in the default
variables file (`roles/matrix-server/defaults/main.yml`).

Switching from from avhost/docker-matrix (silviof/docker-matrix)
to matrixdotorg/synapse.

The avhost/docker-matrix (silviof/docker-matrix) image used to bundle
in the coturn STUN/TURN server, so as part of the move,
we're separating this to a separately-ran service
(matrix-coturn.service, powered by instrumentisto/coturn-docker-image)