Moving away from using the default bridge network to using our own.
This isolates our services from other Docker containers running
on the default network on the same host.

The benefits are that:

- isolation is a little better - we no longer share a default
bridge network with any other containers that might be running on the host

- there are no longer hard dependencies - we do service discovery
by DNS name, and not via explicit `--link` usage during container start,
so containers can start out of order and fail without bringing down others
with them
(`matrix-nginx-proxy` can continue running, even if one of the other services dies)

In the future, when other services get introduced,
the increased resilience and simplicity will help as well.

Moving keeps everything in the /matrix directory, so that we
wouldn't contaminate anything else on the system or risk
clashing with something else.

Also retrieving certificates separately for the Riot and Matrix domains,
which should help in multiple ways:

- allows them to be very different (completely separate base domain..)

- allows for Riot to be disabled for the playbook some time later
  and still have the code not break