Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/1070

Looks like there are some that I missed in 087dbe4ddc

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/716

This patch makes us use more fully-qualified container image names
(either prefixed with docker.io/ or with localhost/).

The latter happens when self-building is enabled.

We've recently had issues where if an image was removed manually
and the service was restarted (making `docker run` fetch it from Docker Hub, etc.),
we'd end up with a pulled image, even though we're aiming for a self-built one.
Re-running the playbook would then not do a rebuild, because:
- the image with that name already exists (even though it's something
else)
- we sometimes had conditional logic where we'd build only if the git
repo changed

By explicitly changing the name of the images (prefixing with localhost/),
we avoid such confusion and the possibility that we'd automatically pul something
which is not what we expect.

Also, I've removed that condition where building would happen on git
changes only. We now always build (unless an image with that name
already exists). We just force-build when the git repo changes.

No migration steps should be required.

Fixes #403 (Github Issue).

Until now, if `--tags=setup-synapse` was used, bridge tasks would not
run and bridges would fail to register with the `matrix-synapse` role.
This means that Synapse's configuration would be generated with an empty
list of appservices (`app_service_config_files: []`).

.. and then bridges would fail, because Synapse would not be aware of
there being any bridges.

From now on, bridges always run their init tasks and always register
with Synapse.

For the Telegram bridge, the same applies to registering with
matrix-nginx-proxy. Previously, running `--tags=setup-nginx-proxy` would
get rid of the Telegram endpoint configuration for the same reason.
Not anymore.

We do use some `:latest` images by default for the following services:
- matrix-dimension
- Goofys (in the matrix-synapse role)
- matrix-bridge-appservice-irc
- matrix-bridge-appservice-discord
- matrix-bridge-mautrix-facebook
- matrix-bridge-mautrix-whatsapp

It's terribly unfortunate that those software projects don't release
anything other than `:latest`, but that's how it is for now.

Updating that software requires that users manually do `docker pull`
on the server. The playbook didn't force-repull images that it already
had.

With this patch, it starts doing so. Any image tagged `:latest` will be
force re-pulled by the playbook every time it's executed.

It should be noted that even though we ask the `docker_image` module to
force-pull, it only reports "changed" when it actually pulls something
new. This is nice, because it lets people know exactly when something
gets updated, as opposed to giving the indication that it's always
updating the images (even though it isn't).

I'm not sure what I had in mind when I added this earlier,
but I think we'd better go without it.

Using a separate directory allows easier backups
(only need to back up the Ansible playbook configuration and the
bridge's `./data` directory).

The playbook takes care of migrating an existing database file
from the base directory into the `./data` directory.

In the future, we can also mount the configuration read-only,
to ensure the bridge won't touch it.
For now, mautrix-facebook is keen on rebuilding the `config.yaml`
file on startup though, so this will have to wait.

Related to #193, but for the Facebook bridge.
(other bridges can be changed to do the same later).

This patch makes the bridge configuration entirely managed by the
Ansible playbook. The bridge's `config.yaml` and `registration.yaml`
configuration files are regenerated every time the playbook runs.

This allows us to apply updates to those files and to avoid
people having to manage the configuration files manually on the server.

-------------------------------------------------------------

A deficiency of the current approach to dumping YAML configuration in
`config.yaml` is that we strip all comments from it.
Later on, when the bridge actually starts, it will load and redump
(this time with comments), which will make the `config.yaml` file
change.

Subsequent playbook runs will report "changed" for the
"Ensure mautrix-facebook config.yaml installed" task, which is a little
strange.

We might wish to improve this in the future, if possible.

Still, it's better to have a (usually) somewhat meaningless "changed"
task than to what we had -- never rebuilding the configuration.

This doesn't replace all usage of `-v`, but it's a start.

People sometimes troubleshoot by deleting files (especially bridge
config files). Restarting Synapse with a missing registration.yaml file
for a given bridge, causes the `-v
/something/registration.yaml:/something/registration.yaml:ro` option
to force-create `/something/registration.yaml` as a directory.

When a path that's provided to the `-v` option is missing, Docker
auto-creates that path as a directory.
This causes more breakage and confusion later on.

We'd rather fail, instead of magically creating directories.
Using `--mount`, instead of `-v` is the solution to this.

From Docker's documentation:

> When you use --mount with type=bind, the host-path must refer to an existing path on the host.
> The path will not be created for you and the service will fail with an error if the path does not exist.