Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/1070

Now that 0.7.2 is out, the Docker image supports Postgres
and we can do the (SQLite -> Postgres) migration.

I've also found out that we needed to fix up the `tokens.ex_date` column
data type a bit to prevent matrix-registration from raising exceptions
when comparing `datetime.now()` with `ex_date` coming from the database.

Example:

> File "/usr/local/lib/python3.8/site-packages/matrix_registration/tokens.py", line 58, in valid
> expired = self.ex_date < datetime.now()
> TypeError: can't compare offset-naive and offset-aware datetimes

Auto-migration and everything seems to work. It's just that
matrix-registration cannot load the Python modules required
for talking to a Postgres database.

Tracked here: https://github.com/ZerataX/matrix-registration/issues/44

Until this gets fixed, we'll continue default to 'sqlite'.

v0.7.0 is broken right now, because it calls
`/_matrix/client/r0/admin/register`, which is now at
`/_synapse/admin/v1/register`.

This has been fixed here: 6b26255fea

.. but it's not part of any release.

Switching to `master` (`docker.io/devture/zeratax-matrix-registration:latest`) until it gets resolved.

Reported upstream here: https://github.com/ZerataX/matrix-registration/issues/43

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/716

This patch makes us use more fully-qualified container image names
(either prefixed with docker.io/ or with localhost/).

The latter happens when self-building is enabled.

We've recently had issues where if an image was removed manually
and the service was restarted (making `docker run` fetch it from Docker Hub, etc.),
we'd end up with a pulled image, even though we're aiming for a self-built one.
Re-running the playbook would then not do a rebuild, because:
- the image with that name already exists (even though it's something
else)
- we sometimes had conditional logic where we'd build only if the git
repo changed

By explicitly changing the name of the images (prefixing with localhost/),
we avoid such confusion and the possibility that we'd automatically pul something
which is not what we expect.

Also, I've removed that condition where building would happen on git
changes only. We now always build (unless an image with that name
already exists). We just force-build when the git repo changes.