* appservice: add and use matrix_homeserver_* vars

* appservice: use the new vars

* Apply suggestions from code review

Co-authored-by: Slavi Pantaleev <slavi@devture.com>

Co-authored-by: Slavi Pantaleev <slavi@devture.com>

One that doesn't trip up ansible-lint, causing `load-failure` errors.

Reference: https://ansible-lint.readthedocs.io/en/latest/default_rules/#git-latest

Our variable naming is not necessarily consistent across roles.
I've tried to follow the naming conventions of each individual role.
All new variables are suffixed with `_version`, but the prefix may be
somewhat different.

Related to https://github.com/spantaleev/matrix-docker-ansible-deploy/pull/1939

Details here: https://docs.ansible.com/ansible/devel/porting_guides/porting_guide_6.html#id36

Basically:

```yaml
- name: Prior to 2.13
  debug:
    msg: '[1] + {{ [2] }}'

- name: 2.13 and forward
  debug:
    msg: '{{ [1] + [2] }}'
```

Interestingly, we had been using the new/safe syntax in lofs of places.

We were using the broken one in many others though. Hopefully all
instances were fixed by this patch.

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/1749

The `to_nice_yaml` helper will by default wrap any string YAML values on
the first space after column 80. This can in worst case yield invalid
YAML syntax. More details in Ansible's documentation here:

https://docs.ansible.com/ansible/latest/user_guide/playbooks_filters.html#formatting-data-yaml-and-json

In short, you need to explicitly provide a custom width argument of a
high number of some kind to avoid the line wrapping.

Until now, we were leaving services "enabled"
(symlinks in /etc/systemd/system/multi-user.target.wants/).

We clean these up now. Broken symlinks may still exist in older
installations that enabled/disabled services. We're not taking care
to fix these up. It's just a cosmetic defect anyway.

Related to https://github.com/spantaleev/matrix-docker-ansible-deploy/pull/1108

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/1070

Related discussion here: 1ab507349c (commitcomment-51108407)

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/1070

We'll be adding `.timer` units later on, so it's good to be
more explicit.

Fixes https://github.com/spantaleev/matrix-docker-ansible-deploy/issues/716

This patch makes us use more fully-qualified container image names
(either prefixed with docker.io/ or with localhost/).

The latter happens when self-building is enabled.

We've recently had issues where if an image was removed manually
and the service was restarted (making `docker run` fetch it from Docker Hub, etc.),
we'd end up with a pulled image, even though we're aiming for a self-built one.
Re-running the playbook would then not do a rebuild, because:
- the image with that name already exists (even though it's something
else)
- we sometimes had conditional logic where we'd build only if the git
repo changed

By explicitly changing the name of the images (prefixing with localhost/),
we avoid such confusion and the possibility that we'd automatically pul something
which is not what we expect.

Also, I've removed that condition where building would happen on git
changes only. We now always build (unless an image with that name
already exists). We just force-build when the git repo changes.