fixes #62

Fix for d28bdb3258

Pretty much all variables live in their own `matrix_<whatever>`
prefix now and are grouped closer together in the default
variables file (`roles/matrix-server/defaults/main.yml`).

As described here (
https://github.com/matrix-org/synapse/issues/2438#issuecomment-327424711
), using own SSL certificates for the federation port is more fragile,
as renewing them could cause federation outages.

The recommended setup is to use the self-signed certificates generated
by Synapse.

On the 443 port (matrix-nginx-proxy) side, we still use the Let's Encrypt
certificates, which ensures API consumers work without having to trust
"our own CA".

Having done this, we also don't need to ever restart Synapse anymore,
as no new SSL certificates need to be applied there.

It's just matrix-nginx-proxy that needs to be restarted, and it doesn't
even need a full restart as an "nginx reload" does the job of swithing
to the new SSL certificates.