make welcome.html customizable

It doesn't hurt to attempt renewal more frequently, as it only does
real work if it's actually necessary.

Reloading, we postpone some more, because certbot adds some random delay
(between 1 and 8 * 60 seconds) when renewing. We want to ensure
we reload at least 8 minutes later, which wasn't the case.

To make it even safer (in case future certbot versions use a longer
delay), we reload a whole hour later. We're in no rush to start using
the new certificates anyway, especially given that we attempt renewal
often.

Somewhat fixes #146 (Github Issue)

The code used to check for a `homeserver.yaml` file and generate
a configuration (+ key) only if such a configuration file didn't exist.

Certain rare cases (setting up with one server name and then
changing to another) lead to `homeserver.yaml` being there,
but a `matrix.DOMAIN.signing.key` file missing (because the domain
changed).
A new signing key file would never get generated, because `homeserver.yaml`'s
existence used to be (incorrectly) satisfactory for us.

From now on, we don't mix things up like that.
We don't care about `homeserver.yaml` anymore, but rather
about the actual signing key.

The rest of the configuration (`homeserver.yaml` and
`matrix.DOMAIN.log.config`) is rebuilt by us in any case, so whether
it exists or not is irrelevant and doesn't need checking.

It's too many configuration options to keep them in a single list.
Trying to put some order.

add doc

Add some examples for caddy as an external webserver

Add additional room config options

- matrix_enable_room_list_search - Controls whether searching the public room list is enabled.
 - matrix_alias_creation_rules - Controls who's allowed to create aliases on this server.
 - matrix_room_list_publication_rules - Controls who can publish and which rooms can be published in the public room list.

Make Dimension communicate to Synapse through Docker network

Media is pulled from client side, so we specify external Matrix DNS name as mediaUrl

Putting a lot of comments inbetween `[matrix-servers]` and the example
host line may make someone decide to clean up the comment
and accidentally skip-over the `[matrix-servers]` part.

`{% matrix_s3_media_store_custom_endpoint_enabled %}` should have
been `{% if matrix_s3_media_store_custom_endpoint_enabled %}` instead.

Related to #132 (Github Pull Request).

Goofys Custom Endpoint Support

that's not how it works

This (should) check if custom endpoint is enabled.

Creates the configuration variable to toggle custom endpoint and the default custom endpoint.

In most cases, there's not really a need to touch the system
firewall, as Docker manages iptables by itself
(see https://docs.docker.com/network/iptables/).

All ports exposed by Docker containers are automatically whitelisted
in iptables and wired to the correct container.

This made installing firewalld and whitelisting ports pointless,
as far as this playbook's services are concerned.

People that wish to install firewalld (for other reasons), can do so
manually from now on.

This is inspired by and fixes #97 (Github Issue).

Fixes #129 (Github Issue).

Unfortunately, we rely on `service_facts`, which is only available
in Ansible >= 2.5.

There's little reason to stick to an old version such as Ansible 2.4:
- some time has passed since we've raised version requirements - it's
time to move into the future (a little bit)
- we've recently (in 82b4640072) improved the way one can run
Ansible in a Docker container

From now on, Ansible >= 2.5 is required.

Inspired by #128 (Github Issue), we've created a new Docker image
to replace https://hub.docker.com/r/qmxme/ansible

Adding dnspython or dig to `qmxme/ansible` doesn't seem like a good
idea (that might be accepted by them), given that it's specific to our
use case. That's why we'll be maintaining our own image from now on.

Update Riot Web from 1.0.5 to 1.0.6

Update Synapse (0.99.2 -> 0.99.3)

Specify that cron is likely required on the server (fixes #125)

When using Let's Encrypt SSL certificates, a cronjob is set up to
automatically renew them. Though it does require a `cron`-compatible
program on the server.

This fixes the error that is caused by the `/etc/cron.d` directory
not existing and the `ansible-cron` module trying to write out a
file there -- without checking if the directory exists first.

By default, `--tags=self-check` no longer validates certificates
when `matrix_ssl_retrieval_method` is set to `self-signed`.

Besides this default, people can also enable/disable validation using the
individual role variables manually.

Fixes #124 (Github Issue)