This adds into the Riot config.json the field
  'default_server_config.m.homeserver.server_name'
with, by default, the value of the playbook's 'matrix_domain' variable.

Riot displays this string in its login page and will now say 'Sign in to
your Matrix account on example.org' (the server name) instead of 'Sign
in ... on matrix.example.org' (the server domain-name).

This string can be configured by setting the playbook variable
  'matrix_riot_web_default_server_name'
to any string, so we can make Riot say for example 'Sign in ... on Our
Server'.